Unlike exploratory research, descriptive research is preplanned and structured in design so the information collected can be statistically inferred on a population. The main idea behind using this type of research is to better define an opinion, attitude, or behaviour held by a group of people on a given subject. Consider your everyday multiple choice question.
Since there are predefined categories a respondent must choose from, it is considered descriptive research. These questions will not give the unique insights on the issues like exploratory research would. Instead, grouping the responses into predetermined choices will provide statistically inferable data. Like descriptive research, causal research is quantitative in nature as well as preplanned and structured in design.
For this reason, it is also considered conclusive research. Causal research differs in its attempt to explain the cause and effect relationship between variables. This is opposed to the observational style of descriptive research, because it attempts to decipher whether a relationship is causal through experimentation. In the end, causal research will have two objectives: For example, a cereal brand owner wants to learn if they will receive more sales with their new cereal box design.
Instead of conducting descriptive research by asking people whether they would be more likely to buy their cereal in its new box, they would set up an experiment in two separate stores. One will sell the cereal in only its original box and the other with the new box. Taking care to avoid any outside sources of bias , they would then measure the difference between sales based on the cereal packaging.
Did the new packaging have any effect on the cereal sales? What was that effect? So we have had a taster of the three major types of research. Over the next couple weeks we will be going in depth into each one and how you can use FluidSurveys to make them work for you.
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Uncle Google Depth interviews — Tap the knowledge and experience of people who have encountered this problem before. Focus groups — Interview with a small number of people. Case Analysis — Studying examples of the problem. Mr 2 2nd student ed. Causal Exploratory — Major emphasis is on gaining ideas and insights.
Descriptive — Emphasis on determining the frequency with which something occurs, or the covariance between two variables. Causal — Emphasis on determining cause-and-effect relationships. Exploratory Research Provide better understanding of a situation. Not designed to come up with final answers or decisions. Used to produce a hypothesis.
You conduct interviews with potential car buyers and notice that they seem to be more excited about new styles. Group Assignments Group 1 — Should the U. Group 2 — Is outsourcing unethical? Group 3 — Should college athletes be paid? Group 4 — Should fast-food restaurants be blamed for obesity? Group 5 — Should illegal immigrants be made legal citizens? Group 6 — Is it fair to limit where sex offenders can live and work? Descriptive Research Descriptive research is used to describe characteristics of a population or phenomenon being studied.
Research that explore and explains an individual, group or a situation, is called descriptive research. The exploratory research aims at the discovery of ideas and thoughts whereas the primary purpose of descriptive research is to describe the characteristics and functions.
An exploratory research project is an attempt to lay the groundwork that will lead to future studies or to determine if what is being observed might be explained by a currently existing theory. Most often, exploratory research lays the initial groundwork for future research.
• Descriptive research, being quantitative in nature, is restrictive in terms of open ended questions, which can be better answered using exploratory research. • Flexibility of design is offered by exploratory research more than by descriptive research. Exploratory research is used when the topic or issue is new and when data is difficult to collect. Exploratory research is flexible and can address research questions of all types (what, why, how). Exploratory research is often used to generate formal hypotheses.
Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research. 2 Types of Research • Exploratory • Descriptive • Causal COMPLETELY CERTAIN ABSOLUTE CAUSAL OR AMBIGUITY DESCRIPTIVE – EXPLORATORY of employees • Based on following examples: • The problem statement focuses on how to raise the motivational levels.